Notes on Mad Dogs: On Being Young, Talented, and Slightly Insane in Old Austin
Originally published in The Austin Chronicle
Anyone who has tried to write about Mad Dog, a bizarre moment of this state's literary history, can lay claim to the same feelings Susan Sontag experienced when she wrote "Notes on 'Camp'" in 1964. "It's embarrassing to be solemn and treatise-like about Camp," she declared right off the bat, and proceeded to sketch the sensibility of camp in the form of descriptive notes because "to snare a sensibility in words, especially one that is alive and powerful, one must be tentative and nimble." The essay form is too definite, too knowing, perhaps, to snare a sensibility. Mad Dog is not a sensibility that is alive and powerful, but it was at one time. But the rules are the same for snaring lost or living sensibilities, and in the case of Mad Dog, for which there is not an abundance of recorded history, the effort of resuscitating its lost sensibility can be addressed most effectively by making notes about it.
These notes are for Bud Shrake.
"There were people who refused to join Mad Dog. ... I think they thought it was too elitist. So we decided it was: It was too elitist for them."-- Bud Shrake being interviewed, Jan. 13, 2001
Defining "Mad Dog"
1. An attempt at definition: Mad Dog is the chosen name of a band
of rebellious artists -- mainly writers and journalists but also
musicians and painters -- who lived in Texas, mostly in Austin, in the
late Sixties and early Seventies who partied and wrote in an
identifiably Texan, outlaw manner. Members include
- Texas Monthly senior editor Gary Cartwright and his wife Phyllis;
- novelist and screenwriter Bud Shrake (Shrake and Cartwright were the founders);
- Dennis Hopper, who starred in Kid Blue (1973), a movie that Shrake wrote;
- Marvin Schwarz, who produced the movie;
- actors Peter Boyle and Warren Oates, also in Kid Blue;
- Willie Nelson;
- Jerry Jeff Walker (and later, his wife Susan);
- Peter and Jody Gent (Peter Gent is the author of the classic football satire North Dallas Forty and a former Dallas Cowboys wide receiver);
- Bill Brammer, author of The Gay Place;
- painter and sculptor Fletcher Boone;
- labor lawyer David Richards and his wife Ann, who would become the governor of Texas;
- Larry L. King; and
- Threadgill's proprietor Eddie Wilson, among others.
Once a Mad Dog always a Mad Dog, but the hotbed of Mad Dog activity has long since passed. The unofficial anthem of Mad Dog is said to be "Up Against the Wall, Redneck Mother," by Ray Wylie Hubbard, but the Jerry Jeff Walker version.

Holding a book-signing at Scholz Garten (in this case, for Larry L. King's … and other dirty stories
in 1968) is the epitome of Mad Dog style: a little beer with your
books. The man smoking behind King (seated) is artist Fletcher Boone,
and behind him, Bill Brammer. (Larry L. King Archives)
Trying to define the sensibility of Mad Dog in one statement
would betray the spirit of the group, since harboring anything as
sophisticated as a "sensibility" is not what Mad Dogs were after. There
was no purpose to Mad Dog (more on this later); its motto was "Doing
Indefinable Services to Mankind" and its credo was "Everything that is
not a mystery is guesswork.